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Primary Color Camp: Watercolor Markers
Today at Primary Color Camp, we're repurposing ordinary arts and crafts supplies in a colorful way (see what we did there?). Instead of tossing markers (or felt-tipped pens that are fading), grab a few...
View ArticlePrimary Color Camp: How to Make Blueberry Lemonade
It's time for the best Color Camp post of the week: our favorite colorful recipe! Today, we're channeling one of our favorite Primary blues, blueberry, and sharing these easy steps for a delicious...
View ArticlePrimary Color Camp: Sink or Float Experiment
Our STEM activity during blue week of Color Camp is another water game! Today we're testing the buoyancy of household objects, and teaching kids how to observe and draw inferences. Grab any toys,...
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Primary Color Camp: Make-Your-Own Bored Jar
The final activity in our summer Color Camp series is the perfect DIY to go out on. Do your future, bored self a favor and put together a bored jar! This tiny stockpile of ideas, activities, and games...
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Back-to-School Is Coming, and The Future Is Bright
This week marked the arrival of fall at Primary! Take a look below to learn more about what inspired this season's collection, and to stock up on new arrivals kids and more for back-to-school. And...
View ArticleThe Primary Community's Best Advice for Back-to-School
While it feels like summer just started, we blinked and found that back-to-school season is almost here! The future is bright, and full of lots of different feelings about this time of year, too. If...
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A Guide to Primary Fabrics
Using high quality, super soft, and sustainable fabrics has always been one of the most important things to us at Primary. As we welcome new styles into our assortment, we've introduced new fabrics,...
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Behind the Scenes of Our Fall 2022 Photo Shoot
There are many steps and many people that are involved in bringing Primary clothes to life, from the fabrics we use to the way they show up on our site! As a predominantly online brand (P.S. We're...
View Article10 Tips for Easing Into a New School Year
Back-to-school season is in full swing! Many things mark this time of year, from the smell of fresh crayons to picture day outfits to lunchbox notes to All! The! Feelings! Whether your child is...
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Fabric Feature: What Does It Mean to Be GOTS Certified?
Raise your hand if you’ve ever seen the words “GOTS certified organic cotton” on our site, but don’t know what they mean — or why you should care. (*Raises hand immediately.*) At Primary, we take...
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8 Tips for Giving the Best Baby Gifts
POV: Someone you love just had a baby, and you want to get them a gift to celebrate. But you wonder, "Do they (and their baby) really need another generic blankie or stuffed creature?" Your instinct...
View ArticleHoroscopes for Babies, November 2022
Scorpio October 23 - November 21 Every day is an open-ended question, Scorpio Baby, and the answers are rarely what you think they’ll be. Will you get to play peek-a-boo for seven hours straight like...
View ArticleHoliday How-To: DIY Holiday Paper Garland
Looking for easy holiday crafts your kids can make themselves? From gift ideas to DIY decor, follow our Holiday Art How-To series for weekly tutorials of easy art projects for kids, inspired by the...
View ArticleHoliday How-To: Make DIY Photo Snow Globes
Looking for easy holiday crafts your kids can make themselves? From gift ideas to DIY decor, follow our Holiday Art How-To series for weekly tutorials of easy art projects for kids, inspired by the...
View ArticleHoliday How-To: Easy DIY Gift Tags
Looking for easy holiday crafts your kids can make themselves? From gift ideas to DIY decor, follow our Holiday Art How-To series for weekly tutorials of easy art projects for kids, inspired by the...
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Made with Heart
The Heart Shop is now open, and to celebrate, we're sharing a peek into the process of how we brought this collection to life.In the Heart Shop, you'll find returning favorites, like this pocket tunic...
View ArticleHoliday How-To: DIY Patterned Wrapping Paper
Looking for easy holiday crafts your kids can make themselves? From gift ideas to DIY decor, follow our Holiday Art How-To series for weekly tutorials of easy art projects for kids, inspired by the...
View ArticleHow to Encourage Kids to Practice Positive Self-Talk
This time of year has us thinking about all the different ways we can encourage kids to show love. To those around them, yes, but to themselves too. We recently chatted with our friend Kerry, a...
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8 Free Downloadable Valentine's Day Coloring Sheets
We're so in love with our new paper heart print, we're putting it everywhere! On matching t-shirts for the whole family, on pajamas for kids and footies for baby, and now in our coloring books....
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Fabric Feature: The New and Improved Raincoat!
Have you ever wondered what makes Primary’s raincoat so special? You may already know that it's made of 100% recycled, waterproof fabric that's lightweight, sustainable, and layer-friendly. But to...
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